“Needless to elaborate, the importance of corporate photography to make any brand stand out in the current image-obsessed world.”
Am I right?
In the present digital era, making a brand picture-perfect is the only way to grab customer’s attention. It is the first thing that shows your potential and professionalism and leaves a significant impact on the layman’s mind.
Regardless of the size of your business, every entrepreneur can benefit greatly from professional corporate photographs.
But as a corporate photographer, there are few things that every professional must keep in mind while taking stunning corporate shots.
In this article, we have enlisted the top 5 do’s and don’ts for pro-corporate photo shooters.
Have a look!
Corporate Photo Shooter – Top 5 Do’s!
- Do – Conduct Pre-Consultation Session
Corporate photography is completely different from personal photography. So, it is good to understand the client’s perspective completely and clear all your doubts, if you have any.
After all, corporate photography is something that represents the brand on several social media sites, such as:
- Buffer. etc
So you should be very concise in terms of requirements and expectations. To understand your client’s desire, it is suggested to conduct a consultation session with them and suggest some ideas that you think are suitable to create outstanding commercial images.
2. Do – Make Your Subject Presentable
Photography is all about the presentation of a particular subject. So, how could you leave your subject messy or unpresentable? Before taking shots, it is good to make your subject presentable.
Your subject could be anything…
It could be a product/service, any object or a human being too….
Don’t forget that corporate photography also includes professional headshots.
So, ensure the smile, look, dressing sense and several other things before making a click.
3. Do – Try Different Camera Angles
The experiment brings innovation.
Am I right?
It is good to try something different by exploring all the possible ways. Undoubtedly, a camera is the prime asset of any photographer. So, try to capture images from every angle. Finding your best side will allow you to exploit the best angle the camera can shoot from.
4. Do-Follow A Consistent Style, Aligned With Your Client’s Brand
For corporate communications or branding, it is good to follow a consistent style that goes perfectly with your client’s brand. Therefore, it is suggested to present your images in such a way that reflects the style and tone of your client’s brand accurately. For instance, the colour theme of the picture. Always use colour combinations similar to the website colour combination. Although you can use some variations, don’t go off track.
5. Do – Be Cool!
Being the best Bristol corporate photographer, don’t forget that your professionalism is what sets you apart from others. So, if the shooting location (generally a corporate firm) is not ready at the fixed time, then don’t panic. Instead, be calm and wait till the location is finally ready.
Corporate Photo Shooter – Top 5 Don’ts!
- Don’ts – Never Sell Yourself Short
No matter how new you are in this field, never ever tell your client, “this is my third or fourth corporate event” or anything that will cause them to second-guess you. They hired you for a reason – usually because they saw some of your past works. So, make them proud of you and believe a little in yourself.
2. Don’ts – Say A Big No To Outdated Technique/Equipment
Go with the latest technique guys. This is what helps you to deliver quality corporate images as per the current trends. Always use upgraded or brand new photo editing software to explore new effects and transitions that you can use in your pictures to make them more attractive.
3. Don’ts – Never Rely On Single Shot
Never rely on a single shot. It is good to take multiple shots of a single pose, and later on, while editing images, it will help you to get the best possible outcome. You can also use different parts of several taken shots to get the incredible final image by using different photo editing software.
4. Don’ts – Never Underestimate The Power of Web
As a successful Bristol’s corporate photographer, you should never underestimate the power of the world wide web. After all, it is a place from which you can get inspiration to do better by exploring other photographers’ ideas without letting them know.
5. Don’ts – Avoid Creating Friction With Event Planners
Always avoid creating friction with event planners at all costs. This is something that enables you to stay focused and allows you to explore more. These are the professionals who provide you support to get amazing pictures in terms of lighting, background etc.
I hope that you find this article interesting and useful to do better. For all the latest corporate photography updates, stay tuned!