Have you ever wondered why many successful multinational fast food restaurants have red and yellow color motifs for their walls, floors or furniture?
Have you also noticed why many hotels tend to have more conservative earthy paint motifs like brown and tan? Hotels, fo example, commonly use polished wood designs with exposed grain patterns for the trimmings and wall panels.
Even the uniforms of the staff can follow the color motif of the businesses that employ them.
The color schemes used by various establishments are not arbitrary or incidental. These have central roles in the way a business establishment is packaged. And obviously, the decorative finishes vary depending on the type of business.
Here are four easy tips for increasing sales for your company by playing around with the right paint colors in your physical space.
1. Understand the customer psychology
The use of these color motifs is purposeful and intended to appeal to customers’ psychology. For instance, the typical bright paint colors of fast food restaurants are meant to attract children and are also intended to encourage a happy mood.
On the other hand, the earthy color motifs used by many hotels are meant to encourage a more relaxed mood. The said color schemes are often combined with golden or silver metal decorative finishes, like chandeliers. These are intended to project the image of luxury and opulence, thereby making the guests feel important.
2. Know the basic color schemes and combinations
You do not need to major in fine arts or interior design to learn the basic color schemes. Having some grasp of the basics will allow you to have an productive discussion with your interior designer. You will be able to share some useful inputs and criticisms.
- Monochromatic — You can use a single hue, tint and shade if you want to simplify your choices. Depending on your choice, it can help a room look relaxing because of simplicity. For instance, you can paint your aquarium store entirely of ocean green or blue green color.
- Analogous palette — Use harmonizing color combinations, which can either be warm or cool. This will depend on the mood that you want to stimulate. For example, if you want to have a warmer and more welcoming feel for your toy store, you can use red-orange-yellow combinations.
- Complementary — Try varying the shades, tones and tints of the same colors. This can stimulate a sense of depth in a room as subtle transitions can be created with shades. Meanwhile, you can create focal points by varying the tints. You may use complementary colors for either a cheerful or a soothing formal look.
- Split complementary — You must refer to the color wheel to find the exact opposite colors. For instance, the opposite of red is green. To have the right combination, first choose a color in the color wheel, then pair it with the color on the opposite side.
- Triadic complementary — Take three colors that are evenly spaced around the color wheel; that refers to this color scheme. This palette can create a rich and harmonious style that cannot easily be achieved with other types of color schemes.
3. Learn about the colors that sell
Various types of color motifs help a business establishment attract customers and prompt them to spend. Here are some common colors used by successful business establishments:
- Red — This color typically causes people to have slightly elevated heart rates as they become excited. As a result, people may feel hungry, and this is why most common color motif for restaurants.
- Orange — Customers tend to react cheerfully to this color. As such, this color is great to use in ice cream parlors as people tend to feel less guilty about sweets when they see shades of orange.
- Yellow — People are observed to feel happy and content when they see this color in an establishment; the cheerfulness of the color makes it easy to see why.
- Green — This is a relaxing color that you can use for a spa or for a vegan/vegetarian restaurant.
- Brown — You can use this earthy color if you want to make your guests/customers feel comfortable and have the impression of support and stability. This is ideal for hotels, coffee shops and bars.
- Blue — This is not a gastronomically appetizing color and should be avoided in restaurants. However, it does make people feel thirsty, making it ideal for nightclubs and cafes.
- Black — You can strategically use this to accentuate other colors and create a sense of contrast. You can use this color for concrete paint. This can also make a room look smaller, making it ideal for intimate interactions.
- White — This is ideal for small establishments because it can help create the illusion of a larger space. It also makes a space look clean.
4. Take action and experiment
Finally, you may either paint your establishment as a DIY experimental project or you may hire a professional painter and interior designer (the latter, of course, is recommended). You may want to try various color schemes for periods of six months and see if a significant increase in revenues will indeed be observed. You may also conduct surveys to determine the preferences of your customers in terms of paint motif.
With a good understanding of how colors affect people’s moods and perceptions, and how these can enhance a physical space when the right products are used, your business may soon benefit from positive customer interactions and impressive sales figures.
Ralph El Eid is the Business Development Manager at COLORTEK – Wall & Floor Fashion. EQUIPAINT is the franchise owner of COLORTEK in Dubai (U.A.E.) and Doha (Qatar); an international paints manufacturer specializing in the widest range of decorative paints and seamless concrete & resin flooring, with a unique showroom concept, and thus an ideal destination for homeowners, consultants, architects, interior designers and paint applicators.