Clothes stores need mannequins to show the people and potential customers how their clothes will look once worn. Mannequins are dummy figures used not only by stores but also tailors, artists and dressmakers to display their clothing. This is also known as visual merchandising. Through these mannequins, you can advertise your clothes and people will get to know the latest collections of your shop. They get an idea of what the shop sells and the kind of clothes it stores. The more attractive the dummies are made the more customers are interested to visit the store. But the projection of the mannequins is very important. You can buy some full body mannequin or you can also showcase your products on half bust mannequin. However, when you install these mannequins in your store, you need to place them in the front of the store, as display figures, where people can easily see your collections.
What are they made of?
- Many kinds of materials such as plastic and fiberglass are used to make the mannequins. The plastic ones have been newly invented keeping in mind the huge number of people visiting the stores and the possible damage that maybe caused. Plastic ones are usually not expensive and hence more preferred by shop owners.
- On the other hand, the dummies made of fiberglass are costly because of the material and their appearance looks more real and is impressive to the eyes. It is not true that because it is more expensive it will be more durable. It is hence up to the shopkeepers to decide which kind of dummy they would like to keep on the window display and which serves their purpose.
- After all, whether fiberglass or plastic, both kinds serves the purposes of having a mannequin in store. The main aims of keeping one are to highlight the collection the store has, increase sales. Mannequins mainly advertise your product and when you project your products through these mannequins, people will easily find their favourite cloth at your store. It is suggested to store the same collections and products, which you use on the mannequins, because customers will ask for the same product from your store, and you, must provide them a fresh one.
Who uses them?
Mannequins are not only used by shops and stores but also by online sellers. They too use visual ones to give their visitors an idea of how a piece of clothing will look. Since people are busy nowadays and they sometimes prefer to shop on the internet rather go in store, so it is important to attract people with your latest collections and project your discounts offers on the mannequin also. You can tag your product price on the mannequin and people will get to know your discount offers from the outside.
- There are a few factors to consider when one is planning to buy a mannequin for display in his or her shop. Primarily, do not choose a mannequin, which is heavy because you will need to physically move it about in the shop and a heavy one will be difficult to manoeuvre.
- They must not obstruct your way and should usually be kept next to the door or behind a window so that window shoppers can easily find the product and get attracted. Clothes should properly fit the mannequin, as ill fitted clothes will only turn off the customers. The dummies should be clean and their places should be changed frequently.
So now you can increase your sale by installing these mannequins in your shops. People are also installing some mannequins inside the shop to project their different collections and they install them in their respective departments.
